With the new car, they probably should have killed-off the Impreza brand and gave it a new name, The fact of the matter is, they actually have killed-off the Impreza brand, but not in positive sense. The new car, while it has many refinements and advantages over older models, it simply is NOT an Impreza, even though the badge says "Impreza". If you are going to so something bold, the be bold about it, not half a$$ed. Taking out the Impreza altogether would have been bold for sure but too much of a risk for Subaru I suspect.