the publicity is for us, yeah, but its not like we are selling anything, everyone likes to hear a happy ending, and these kinds of happy endings are the ones that you really want the public to be a part of, Imho, the more people know abuot the work that we do, it does make life a little easier for trying to get the cash out of them!
so it all has a knock on effect, it also goes a little to reassure the parents that when thier kids go into hospital, that little things like this are being taken care of, you know, that there are people there that want to make things as easy for them as it possibly can be... thats why I think, that we need the PR, trying to offset the really bad PR that we are getting, and the Chavvy image that really does seem to grow on us, is only a small thing, and is to my mind just a bonus to what the kids and the familys that use the hospital gets out of it...
all 50p of this comment went to the Santa cruise fund....