I've had mine since April-ish, and it cost me £200-210 with Ridge Racers from Yes Asia. They're cheaper now though. I got mine from Yes Asia because they offer a free shipping service (which you really pay for in the cost of the goods), but it is gauranteed to be free of Import Tax etc. So you pay a wee bit more, but you really save on the customs fees.
If I was buying one now then I'd probably just buy the standard pack and not the value pack, and buy some accessories to go with it that were better than the value pack ones (you need a case to protect it). I've upgraded the memory stick to a 512mb one, so I can actually fit films on it. I watched the Incredibles on a flight to Copenhagen. It was great.
The screen is easily the best thing about it. So crisp and clear. Nothing can quite prepare you for just how good it looks.