Scott
1 - Who do you use for servicing or repairs to your car, the local main dealer/Specialist/Independent/National chain?
For the last five years I've always used a Main Dealer to service my UK Subaru, untill recently as I now have a Subaru Import, it's a still a Subaru!!! The Dealer was slightly farther away and dearer than my Local Subaru Dealer but customer service was far superior.IMHO They also gave SIDC discount, Prodrive Tours and Prodrive Trackdays, WRC Rallies etc.etc. Subaru "Enthusiasts"
2 - Why do you use who you use?
A Dealer servicing an "Import" [N] This Policy has made UK Dealers prejudice towards Imported Subaru's and is still prevellant in UK Dealerships today. Try getting Parts or putting a "Grey Subaru" in PX for a "UK Subaru" unfortunately this has come back to haunt them. Not only are they losing Sales to the growing Import market but the "Grey repair" specialists have also grown out of that "Import Stigma" designed to stem the tide. Independants tend to be far more competitive and are normally "Enthusiasts" IMHO
I now use a local knowledgable independant also with realistic hourly rates.
3 - What would a competitor have to offer to make you change?
Try and repair some of the wounds created over the past 10 years. Be more competitive. Be Enthusiasts.
4 - How would you rate these in order of importance a) Price - Knowledge - c) experience - d) Clear pricing - e) explanation of work done - f) use of genuine parts.
C, B, A, E, D, F
Tony