Doesn't make it justifiable though does it.
I mean think about it, that artist that uses elephant crap to paint paintings that win 'awards' and sells them for millions to mugs who've been convinced it's worth it... at the end of the day, it's still elephant ****, whatever the price tag.
Don't get me wrong, I'm not saying Subaru or IM are crap, that's just an analogy. My point is that just because someone's willing to pay a certain price for something, it doesn't necessarily mean it is worth paying that price for... it's subjective and that I'm afraid, is where Subaru and IM have gone wrong.
Anyway, back to the original point, I'm really looking forward to seeing how this all turns out with Cosworth... lets just hope they're a bit harder to steal this time!