Getting them to hold events at the showroom, with test drives, food and drink supplied, discounting their prices on the night (maybe as low as top book price lol []) and free health checks on the Select Monitor (what AWD do on their open days).
A similar thing is happening with the Central Meet tomorrow night @ Ian Grieve Subaru in Falkirk.
Maybe also get a person at the dealer to have an SIDC link and answer Subaru related questions on the forum, or join in with the club (unless there is one already)?
Brian []