"The Virgin Media event will be taking place on Tuesday 20th October at the Bluewater shopping mall in Kent. This date falls within half term and is also being heavily PR-ed in the week building up to the event therefore we estimate that there will be a footfall of approximately 85,000 on the day of the event There will be many press features and also we have tied up with Absolute Radio who will be promoting the day prior to the event, and they will also be present on the day.
The shopping mall opens at 9am on the day of the event. However, Jenson will be present for 6 hours - arriving at midday, leaving at 6pm. There is a track surrounding Bluewater which is approx 1 mile. Jenson will show off his skills to the public in a Merc AMV 63, and will also give rides to the Absolute radio presenters and competition winners. This will all be recorded via in-car cameras which will then be posted on the internet. Interviews, photocalls etc will also be taking place on the day."