I remember thinking exactly the same when I first got mine, have you also noticed how bad the standard brakes are..?
When you do get the modding bug, I recommend this chap: http://www.andyforrestperformance.co.uk/58901.html
Just joined the site, I've had my Impreza for two years now, definately the best car I've ever owned by far..
http://bbs.scoobynet.com/scooby.php?profileid=318