Its official

[craig mac]

Dear all,

Wednesday 23rd August is a very special day for Shell Retail in the UK - as we will formally announce the launch of a new performance fuel into the UK market place - Shell V-Power. Shell V-Power, which succeeds the highly successful Shell Optimax brand, will further confirm our leadership in quality fuels and help establish our claim to be the No1. fuels retailer in the world.

See Formula One in SE1!

To mark the day, a live motor sport event will be held on Belvedere Rd., right outside Shell Centre, where we will be joined by Ferrari Formula One driver Felipe Massa, Ducati MotoGP rider Loris Capirossi and World Super bike rider Troy Bayliss. 

There will also be on-street interviews with the stars, car and bike stunts, and a cavalcade of some of the world's most historic Ferrari's. The event will commence at 10:00am and is likely to conclude at 11:20. The event is open to the public, so arrive early to get the best views.

In order to facilitate the event, Belvedere Rd. and Chicheley St. will be closed to traffic between 5:00am - 12:00pm on the day. As a consequence access in and out of Shell Centre car park will be suspended between 8:30am and 12:00.

I hope those of you in and around London on the 23rd will be able to make it.

 

You heard it hear first.....

 

Craig

 

[RA Dunk]

yaaaayyyyy , finally the truths have been released , bout bloody time as well []

[clutdav]

This is hot off the press boys.................

Dave

[st3ph3n]

Does it say what rating it will be?

[duncan_stephen]

Sounds like a winner to me.

 

Just need to see the rating and the price now.

[wrxmania]

I found this statement on another website:

Statement: "Shell Optimax is to be replaced by V-Power very soon. The UK version of V-Power will be 99ron and not 100ron which is seen in other countries. All Shell Retailers have been invited to a launch day at the end of the month.

Shell are in the process of running down stocks of Optimax to a level where V-Power can be mixed.

I'm not sure when the official name change will be, but it will be a lengthy process to change all signage on sites, update all IT equipment and the Optimax signage on tankers will need to be removed or replaced. It will probably remain similarly priced to Optimax.

Shell also plan to release V-Power Diesel in the UK, its a high performance diesel and the same which was used by Audi at Le-Mans."

[wrxmania]

Only issue may be the bit about running down stocks of Optimax to mix V Power in - may mean mixed batches or no Optimax in some places for a while.  By October/November it should be switched over.  I'll be able to use the lovely new Optimax V Power Diesel []

Brian []

[thefastone]

I was just looking on Shell's websites, both global and UK, and I couldn't find any reference to this stuff being in the UK at all....

So where did you get that Information, You'd think that launcing a new fuel they would be shouting it from the rooftops.... and.... nothing....

[craig mac]

I was just looking on Shell's websites, both global and UK, and I couldn't find any reference to this stuff being in the UK at all....

So where did you get that Information, You'd think that launcing a new fuel they would be shouting it from the rooftops.... and.... nothing....

This was sent to internal Oil company today people today[]

Nae that it really matters to the Shed[][][]

Craig

 

[thefastone]

Ah, gotcha, That would explain why its not been announced yet...

[RA Dunk]

just been and filled up , after i paid i asked the gurl behing the counter when the new optimax was comming she said it`s not comming again weve got some other v stuff now and you just filled up with it []

price 1.04 per L

[scientific steve]

could this be why there was a shortage a while ago  ???????????? [^o)]

[RA Dunk]

more than likely i would say

[dipsy]

I asked about this new fuel in Dundee and the cashier said it not in there tanks yet

[seafar99]

Filled up today on my way up to Knockhill at the old inns (a80) at cumbernauld, stocked with V-Power at 99.9p/ltr , although nothing on the pumps to mention that it's the new fuel.Gave it a spirited run up to knockhill and back, car was running great.