have to second Phil's sentiment....
When I came up with the idea last year, it was to bring happiness and help to those that need it..both last year and this year I have been a little saddened by the fact that only a few people (less than 200 nationwide) get really involved, but the point is not to dwell on that, but on the amazing good that less than 200 people can do and the impact they make...
it's not a regional organiser thing , it's not a them and us thing....it's just a GOOD THING...
you guys are doing well up there, we'll be thinking of you on the 12th when we do the Southern run too..
PM me if you need anything...it's my job*
*job = unpaid, voluntary but ultimately satisfying extra work